Adding Luxury To A Dallas Property
Multi-Housing News, July 2015
By Jeffrey Steele
Dallas—The growing portfolio of luxury rental communities owned by Instrata Lifestyle Residences has been expanded with the addition of Instrata at The Ashton Uptown in Dallas. Formerly The Ashton Uptown, the 10-year-old, 21-story, amenity-rich property is located in the exclusive Uptown district of Dallas.
Instrata at The Ashton Uptown features loft-style open floor plans and includes one-, two- and three-bedroom apartment homes. Condominium-level features and finishes include 11-foot ceilings, hardwood floors and high-grade carpeting, walk-in closets and oversized windows. Slate floors, stone countertops, stainless-steel appliances, maple cabinetry with counter lighting, double ovens and built-in wine storage are among the upscale features of the kitchens.
In the bathrooms, luxuries include Travertine floors and shower surrounds, frameless shower doors, maple-framed mirrors and stone countertops.
“We spent a significant amount of time researching opportunities in the Dallas market, and were looking for a property that aligned with the high standards we’ve set for Instrata Lifestyle Residences, such as premier condo-level finishes and great outdoor space,” Rob Neiffer, director at Invesco Real Estate, sponsor of Instrata Lifestyle Residences, told MHN.
“Once we discovered The Ashton Uptown, we found that virtually every facet of the property, from the high quality of the units and the beautiful outdoor pool, to the great location, met our needs,” he said. “We knew then that we found the next addition to our portfolio and acquired it in 2013. We’re thrilled that the rebranding has now come to fruition and we look forward to what the future holds.”
The broad array of luxury amenities at the community includes a heated rooftop infinity-edge pool with aqua lounge, poolside terrace with misting station and rooftop fireplace with grilling area. The fitness club benefits from state-of-the-art equipment and an on-staff certified personal trainer.
Resident gathering places include The Lounge, featuring a 60-inch flat-screen TV and gourmet kitchen; the Wi-Fi-equipped outdoor Verandah Café; Entrepreneur’s Conference Room, offering workstations; private screening room with leather club seating; library with fireplace; and private dining and wine room.
A pet park beckons to pets of all sizes, all of which are welcomed at Instrata at The Ashton Uptown. Finally, residents savor the signature services of the hotel-style Instrata Concierge, who is at residents’ call on a daily basis.
“Residents of Instrata at The Ashton Uptown will enjoy the perks of having an on-site hotel-style concierge who can assist with everyday requests that range from cable and Internet setup to hard-to-get dinner reservations,” Neiffer said.
“Our concierge is also charged with curating fun and exclusive events, like cooking classes and yoga sessions,” he continued. “Within the coming months, we will introduce beneficial new services and partnerships, and will continue to improve upon the units and common spaces to ensure we’re providing our residents with nothing but the best.”
Monthly unit prices start in the low $2,000s.