Instrata At Mercedes House Partners With Mirador Real Estate To Expand Leasing Capabilities
INSTRATA, January 2015
NEW YORK – Jan. 6, 2015 – INSTRATA at Mercedes House, INSTRATA Lifestyle Residences’ luxury rental building in Midtown West, today announced that it has partnered with Mirador Real Estate, a full-service residential brokerage focusing on owner and developer rep. As part of its ON-SITE ON-DEMAND program, in co-ordination with current on-site leasing partner Bozzuto, Mirador Real Estate will offer extended showing hours and provide seven-day-a-week access. Apartments can now be shown before 10am and after 5:30pm as well as on Sundays.
“With Mirador as our leasing partner, we will have greater flexibility in showing units,” explained Lesley Lisser, director of asset management at Invesco, sponsor of INSTRATA Lifestyle Residences. “They will also assist us in further differentiating INSTRATA as the premium offering at Mercedes House.”
INSTRATA at Mercedes House occupies the top 11 floors of 550 W. 54th St., affording the best views from the iconic building, along with condo-level features such as kitchens with Viking ranges, Sub-Zero refrigerators and Caesarstone countertops; baths with stone tiling, Caesarstone tub surrounds and Nemo glass shower surrounds; Bosch stacking washer-dryers; and custom cabinetry throughout. Residents of INSTRATA at Mercedes House are privy to a hotel-style concierge, a complimentary gym membership on property, entry to signature events, and access to all the benefits of ClubCorp through an exclusive partnership. Mirador will open a dedicated leasing office in a furnished model unit in the INSTRATA portion of Mercedes House.
“We have been integrating the Mirador systems and methods over the last four weeks, and appointment counts have tripled over previous month’s data due to this partnership,” explains Karla Saladino, founding partner, Mirador Real Estate. “We are excited to officially roll out our full offering.”
About INSTRATA Lifestyle Residences
INSTRATA Lifestyle Residences is a new luxury lifestyle brand of rental developments that elevate the resident experience through distinctive design, spacious layouts, condominium-level finishes, unparalleled amenities and hotel-style concierge services. Located in sought-after neighborhoods, INSTRATA residences provide a year-round, resort-like experience in which residents are encouraged to engage with each other in fun and enriching ways. Facilitating this lifestyle are appealing communal outdoor spaces and a rich calendar of resident-exclusive events spanning everything from rooftop cocktail parties and movie screenings to boot camp in the park and cooking classes. INSTRATA residences have opened in four New York City neighborhoods – Gramercy Park, Madison Square Park, Midtown West and Brooklyn Heights – as well as in Pentagon City, Va. More on INSTRATA Lifestyle Residences is available at www.instratany.com.
About Mirador Real Estate
Mirador has a unique business model—creating partnerships with property owners to smoothly and effectively facilitate faster turn over, decrease vacancy rates, and optimize rent rolls in their portfolios. Mirador offers a wide variety of products ranging from on-site services to tenant screening, unit pricing, occupied unit showings, lease breaks and assignments, and current tenant relations, as well as marketing and brand consulting. It has a vast client base that includes thousands of potential renters and buyers who have worked with our representatives in the past, and have become raving fans. For more information, visit www.miradorrealestate.com.
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